How To Sell on Jumia

Do you sell a variety or even specific products? Do you own a physical store or simply a storage unit where you keep your products? If you were to quantify, how many sales would you say you make each day from your little store? How many customers can you say you reach per month? If you answer all these questions with any sort of hesitation, it is your time to do better and bigger in terms of your selling strategy. The current level of trading is the internet. The internet over the years has proven to be more convenient and way better for both buyers and sellers. The only tricky bit in this situation would be getting the right channel that will connect you to all your needed buyers. The good news is that is where Jumia comes in.

Jumia, proudly the number one e-commerce company in Africa, has more than 4 million users, and that is only in Kenya. Jumia can provide you as a vendor with a platform that can enable you to reach millions of people all across the globe. Like any other e-commerce platform, Jumia has several set out rules that one must adhere to before starting to sell. These include:

  1. Your products should be brand new. Jumia does not agree with a vendor to sell used products.
  2. You should have authorization of the brand you’re selling. Authorization can be in the form of trademarks or even licenses. This is done to protect the brand owner as well as the seller.
  3. Affordable pricing. You should get onto Jumia not expecting to sell your goods at high-end prices.
  4. You should put up at least five items to be sold. This is the limit Jumia has put.
  5. You should have a bank account as Jumia will pay you directly using your bank account.

What you can and cannot sell on Jumia

  • Electronics
  • Home and office necessities such as furniture.
  • Tablets and phones.
  • Fashion necessities such as jewelry.
  • Grocery such as beverages.
  • Baby products such as toys and diapering.
  • Sporting goods such as camping and cycling gear.
  • Gaming equipment such as video games.
  • Automobiles such as motor vehicle accessories.

Some things are not allowed to be sold on Jumia such as adult toys, tobacco and cigarettes, weapons, plants and animals, seditious material, media publications, and medical items.

Conditions required for one to sell on Jumia

  1. Be of legal age or be under the supervision of someone of age.
  2. Be responsible for all matters in regards to your passwords and accounts.
  3. Ensure the products one deals with have a warranty if applicable.
  4. Ensure that at all times, no product of yours goes out of stock.
  5. Maintain a rating from customers of not below three stars.
  6. Maintain a policy for ready shipping that should be within 24 hours.
  7. Make sure that the return rate of your products is less than 2%.
  8. Carry out campaigns for your product promotion.
  9. Be sure to let Jumia have access to your branding materials, products as well as trademarks for them to be able to promote your products.

Creating a Jumia store

The three steps to successfully creating your Jumia store are registration, training, and listing your products.

  1. Registration

This process takes under five minutes. All you need to do is go to the Jumia website and scroll to the bottom and on your left, click on the option to sell on Jumia. You will then get redirected to a registration page where you will need to input all the company information such as:

  • Your last and first name,
  • The email address.
  •  Your city.
  • Address.
  •  Postal code.
  • Mobile phone.
  • The business entity, whether the company is registered or is individual.
  •  Location of the company.

There is also a section for product information where you need to put the number of products you intend to sell, the main product category under which you will be selling as well as whether or not you will also be using other websites to sell.

When done with this, you just have to agree to the terms and conditions, and a link will be sent to your email. In the link, you will be needed to input your bank account details, personal as well as business information.

  • Training session

The email that will be sent to you will have a link to a page, Vendor Hub. The training is usually done either online or offline. The link will redirect you to a YouTube video for the online training. You also have the option of getting other tutorials from Vendor Hub. For the training that is done each weekday, one has to make a booking.

  • Listing of products as well as content creation

The seller center platform is where this is done. The process is dependent on whether the product is already listed up on Jumia or not.

For a product that is on Jumia already:

Step 1: Enter the product you are interested in selling in the search bar and then select the option of selling yours.

Step 2: Select the option of more product details to change the line of product to your store name.

Step 3: Choose the tab for Product Pricing and then proceed to insert the price per item, quantity, and Seller SKU. Once this is done, click on the submit option.

For the vendors creating new offers, it is necessary to have the information below:

  • Price
  • Product name
  • Pictures of the product that are high quality.
  • Product detailed description.

Jumia’s production services also help vendors by creating for them content for whatever product they want. All one is required to do is sign in and choose a content provider. From there all it takes is three days and one will be ready to go live. This service comes at a small price to the seller.

If one does not wish to pay the fee, there is another option to create completely free content. The feature is called “Sell Yours Here” and it works by duplicating content that is already existing of a similar product. Using will this will get your content created for you in not more than thirty seconds.

After doing all this, it is now your time as a seller to let Jumia take over and handle everything else. Get relaxed, sit back and earn yourself some money.

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